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Building a Successful Ad

When creating an ad, you’ll want to make sure you accomplish several things to ensure your ad is effective. You have to make yourself stand out among the hundreds, if not thousands, of messages a reader sees every day. There are two key points: VISUAL AESTHETIC • You’ll need to grab the reader’s attention by having a visually attractive ad (see previous post “White Space Is Your Friend”). Most of the time this includes an eye-catching or unusual image. Hire a good designer to handle [...]

White Space is Your Friend

YOU HAVE 2 SECONDS TO GRAB A READER’S ATTENTION. White space, many times referred to as negative space, is the portion that is left blank, or the empty space on a page. The blank space reminds us that simpler designs can be beautiful and there's no need to create a layout filled with text and graphics to deliver a clear and direct message. Apple is a great example of ‘less is more’. They’re known for their modern, clean design aesthetic – not only in their electronic [...]

Building a Successful Ad

White Space is Your Friend