Direct Mail vs. Email
Over the last 10 years or so we have all been hearing rumors that “print is or will be dead.” True, the internet has given the print world a one-two punch, but don’t count them out yet. I personally think print will never die, at least not in my lifetime. There is a substantial part of the population who still enjoy flipping through a magazine and receiving mail. Sure, new media tools will continue to emerge, but the tried and true methods of why people [...]