White Space is Your Friend
YOU HAVE 2 SECONDS TO GRAB A READER’S ATTENTION. White space, many times referred to as negative space, is the portion that is left blank, or the empty space on a page. The blank space reminds us that simpler designs can be beautiful and there's no need to create a layout filled with text and graphics to deliver a clear and direct message. Apple is a great example of ‘less is more’. They’re known for their modern, clean design aesthetic – not only in their electronic [...]