white space

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White Space is Your Friend

YOU HAVE 2 SECONDS TO GRAB A READER’S ATTENTION. White space, many times referred to as negative space, is the portion that is left blank, or the empty space on a page. The blank space reminds us that simpler designs can be beautiful and there's no need to create a layout filled with text and graphics to deliver a clear and direct message. Apple is a great example of ‘less is more’. They’re known for their modern, clean design aesthetic – not only in their electronic [...]

By | 2017-07-18T17:26:54-04:00 August 31st, 2015|Design, Graphic Design Services|Comments Off on White Space is Your Friend